{"product_id":"black-118ml-iroiro","title":"IROIRO SEMI PERMANENT COLOURS","description":"\u003cdiv class=\"std secondary-desc secondary-desc-product\" data-mce-fragment=\"1\"\u003eMade with Natural Ingredients and Proudly made in USA!\u003c\/div\u003e\n\u003cdiv class=\"std\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productTabContent\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\" font-size:=\"\" helvetica=\"\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" font-size:=\"\" helvetica=\"\"\u003eIroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long lasting, our colors prove that natural doesn't mean weak. 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